From HR to Business Owner: Build the Practice Only You Can Create

You’ve spent years helping others grow. Now you’re ready to create something of your own—on your terms, in your rhythm, with your values at the center.

This 1:1 coaching program supports HR professionals who want to turn their people expertise into a thriving, service-based business. You don’t need a perfect plan. You need a powerful start.

📌 Next step: Fill out a short form so we can assess if this is the right fit.

Let's Begin!

You’ve built organizations. Now you’re ready to build your own.

You're an experienced HR professional. You’ve mediated, mentored, led restructures, navigated exec egos, and carried emotional loads few understand.

But lately, something’s shifted.

You’re asking:

What if I created something of my own?

What if I chose who I work with—and how?

What if I could serve people in a deeper, more authentic way?

This program is for the quiet visionaries. The brave ones ready to build a business without selling their soul.

Let's Begin - Fill out the short form

This isn’t just coaching. This is business design for people-first leaders.

You’ll walk away with:

✅ A business model that fits your life
✅ A clear offer that feels natural to sell
✅ Confidence to talk to potential clients (without faking it)
✅ Systems and structure that support your energy
✅ Strategic use of AI to simplify, create, and scale
✅ Your first offer, mapped, priced, and ready to launch

This is for You, if...

→You have a good few years in HR, L&D, coaching, or people operations.

→You want freedom, impact, and a simpler, more values-aligned life.

→You’re ready to start lean, without investors or big overhead.

→You’re curious about AI and want to use it as a tool—not a gimmick.

Let's do it - Fill out the short form

The 8 Foundations of Your Business.

1. Reclaim Your Founder Identity
→ Get clear on your values, vision, and the kind of business you’re meant to build.

2. From HR Expertise to Marketable Offer
→ Turn what you already know into a service that people need and will pay for.

3. Design Your Business Model
→ Choose the right clients, pricing, and delivery structure—with AI tools to map scenarios and test ideas.

4. Client Discovery & Outreach
→ Build your first leads through warm, human conversations—amplified by AI-powered research and messaging tools.

5. The Soulful Sales Conversation
→ Learn to enroll clients with confidence. Use AI to roleplay and prep for real conversations.

6. Structure, Systems & Simplicity
→ Set up lean systems to run your business (emails, calendars, content, admin)—with AI doing the heavy lifting.

7. Resilience & Boundaries for the Self-Employed
→ Build inner stability. Navigate fear, protect your energy, and run your business without burnout.

8. Your Launch Map
→ Walk away with a realistic 3-month launch plan, timeline, and AI-generated branded assets to start strong.

A few words about me

I’m Iulia Oprea, Founder and CEO of Dragon Coaching House.

Born and raised in Transylvania, Romania, I’ve lived and worked in 5+ countries over the past 22 years. I started my first talent recruitment business in 2008, right during the financial crisis. It felt like being thrown into deep waters, navigating crisis after crisis—but we made it a success. After six years, I sold my share and continued as a part-time consultant for two more years.

During that time, I felt something was missing. In 2015, I discovered Gestalt Coaching, which completely shifted my perspective. I began a 1:1 coaching practice, pursued advanced training in team coaching, and eventually graduated from the Norwegian Institute for Gestalt Psychotherapy, becoming certified in Gestalt Psychotherapy. I’m now a proud member of EAGT and EAP.

Over the years, I’ve coached hundreds of individuals, helped organizations solve people challenges, and spoken at TEDx conferences, and podcasts on building high-performing teams. In Berlin, I founded Dragon Coaching House to develop adaptive leaders who navigate uncertainty with confidence.

I’ve transitioned from HR to business ownership four times across four countries. I’ve experienced business models that didn’t work and learned from them. Now, I help professionals like you save time, avoid unnecessary risks, and build successful coaching or consulting practices.

I didn’t do it alone—when I felt stuck, I sought guidance from a business coach. That clarity transformed my approach, and I wish I had done it sooner.

Today, I work with an international team of experts in coaching, training, and organizational psychology.

You don’t have to do it alone. Book a free consultation with me to discuss your goals and how we can help you reach them.

What happens next:

This program is not for everyone. That's why we start with a short form to fill out.

You’ll share a bit about where you’re at, what you want to build, and what kind of support you need.

If it looks like a match, I’ll reach out to book a free clarity call.

This call isn’t a sales pitch. It’s a strategic conversation about what’s possible.

Yes, I’m Curious – Fill Out the Form

A Personal Note from me

You're not crazy for wanting more.

I created this program because I was you.
I left a senior HR role with no roadmap—just a deep calling to do things differently.
Now I help other people-first leaders trust themselves and start building.

If you feel it too, I’d love to hear your story.

Let’s Begin – Fill Out the Form

Disclaimer

Success takes work, and our clients put in the effort to overcome obstacles when they face them. Any testimonials, along with any financial figures referenced, represent our most exceptional clients. We do not verify the success stories shared with us by our clients, and take them at their word. We’re using these references for example purposes only. Understand these results are not typical, and we are not implying, representing, or guaranteeing that you will achieve the same or similar results... or produce any results at all for that matter. Your business is different so your results will be different. Each person’s success also depends on his, her, or their background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital, and there is no guarantee you will earn money. In fact, the average person who buys marketing, sales, or business building information gets little to no results. If you are not willing to accept that, please DO NOT work with us. Market statistics shared are from third-party sources and not independently verified by us.